Silverstone

The Brief

Silverstone, the legendary UK motorsport venue, wanted a master deck to showcase their evolution beyond Formula 1. With an increasingly diverse calendar of events and experiences, they needed a way to tell their full story to new, younger audiences. The deck had to be bold, engaging and easy to use, designed to open new partnership doors and excite everyone from brand partners to internal teams.

We ran an in-depth storytelling workshop with Silverstone’s partnership team to uncover everything that makes their offering unique. Building on these insights, we created a story-led master deck featuring event highlights, venue spotlights, data visuals, timelines and more. The final deck is dynamic and visually compelling, complete with animations and interactive elements, yet easy for anyone to adapt and present confidently.

Silverstone’s new master deck has become the go-to resource for teams across the business, from partnerships and marketing to sales and beyond. Instantly adopted at every level, it has already earned praise from partners and sparked excitement internally. Wherever the story is shared, Silverstone’s team is now ready to win hearts, shift perceptions and unlock new opportunities.