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Paul Wood
How Great Agencies Create Better Creative Work
What makes an agency truly great isn’t just talent — it’s how that talent works together. In this post, I share why culture is my non-negotiable, how we build teams around curiosity and collaboration, and why fresh perspectives keep creative work from going stale. This is my perspective as Chief Creative Officer at Future Group, and the principles behind the work we deliver.
Paul Wood
The Art of Presentation Design
In a world drowning in PowerPoint, the brands that win aren't the ones with the most slides—they're the ones with the most discipline. Great presentation design isn't about looking pretty. It's about moving money. Discover why simplicity, storytelling, and strategic visuals aren't nice-to-haves—they're the difference between forgotten pitches and closed deals.
Paul Wood
Transforming Your Brand Identity in Presentations
In today’s fast-paced digital world, your brand identity isn’t just what you say — it’s what you show. Presentations are often the front door to how your business is perceived, making them critical tools for shaping trust, clarity, and growth. But transforming your brand identity through presentations requires more than just slapping on a logo and picking some colours. It’s about creating a consistent, memorable experience that brings your brand’s story, values, and personality to life visually and emotionally.
Lyndon Nicholson
The Hollywood Method: Crafting Brand Stories That Actually Sell
I’ve always been fascinated by the way stories shape what we buy, believe, and remember. From Star Wars to Nike’s Dream Crazy campaign, the mechanics of storytelling haven’t changed much. And when I look at the best marketing out there, I see the same patterns again and again. Storytelling isn’t a trick reserved for film studios or ad agencies with seven-figure budgets. It’s a tool every marketer uses already – sometimes well, sometimes badly. When it works, the story sticks. When it doesn’t, the message disappears into the noise. That’s why I treat storytelling as a core skill for marketers, not just an optional extra.
Sarah Aird-Mash
We Asked 100 CMOs for Their Storytelling Questions. Here's What They Said...
When we asked 100 CMOs what really keeps them up at night about brand storytelling, the answers weren’t about fairy-tale frameworks or copywriting tricks – they were practical, sometimes unglamorous questions. ‘How do I flex a narrative for different markets?’ ‘How do I get sales, product and marketing to tell the same story?’ ‘How do I sell storytelling to the CFO?’ ‘Does it even work – and how do I measure it?’ If you see your own questions here, you’re not alone. Here’s what those CMOs told us – and the answers we’ve seen work in practice.
Gary Corrin
5 Killer Ways to Start a Presentation (Part 1)
Need to smash your next business presentation, but not sure where to start? We’ve got you.