Liberty Blume

The Brief

Liberty Blume, part of Liberty Global, was launching a new B2B brand offering back office, procurement and financial solutions to external customers. The goal was to rebrand and unify several functions into a challenger brand, support rapid growth targets with professional sales and marketing materials, and build an updated website and LinkedIn presence. The team also needed powerful sales presentations for conferences and outbound activity.

Working closely with the Liberty Blume team, we designed visually engaging, professional presentation decks built around their evolving brand guidelines and lighter colour palette. The slides were crafted to be flexible enough for live delivery and as clear, standalone leave-behinds. We introduced motion graphics and animation to explain complex product flows without overwhelming detail and created adaptable templates to keep pace with the fast-changing product and content strategy.

Liberty Blume’s new suite of presentation tools included templates for title slides, product deep dives, service overviews, data and chart slides, testimonial pages, and more, each aligning with the new challenger brand identity. With these tools, the team could confidently present a modern, credible, and differentiated brand story in a complex market, while staying agile to meet shifting priorities and rapid growth targets.